Director, Brand Strategy
Company: Musckids
Location: Charleston
Posted on: October 28, 2024
Job Description:
Job Description SummaryMUSC's Office of Communications &
Marketing [OCM] seeks a Director of Brand Strategy to join its
senior leadership team, reporting directly to the Chief
Communications & Marketing Officer. The Director of Brand Strategy
will play a crucial role in shaping and executing the overall brand
strategy of the company. This senior leadership position requires a
dynamic and strategic thinker with a deep understanding of
branding, marketing, and consumer behavior. The Brand Director is
responsible for driving brand growth, enhancing brand equity, and
ensuring brand consistency across all touchpoints. This role
requires a visionary leader who can inspire and lead
cross-functional teams to deliver on the brand's promise and
objectives. This role requires a dynamic leader with proven
experience building brand loyalty and a deep understanding of
working within an academic healthcare setting.EntityMedical
University Hospital Authority (MUHA)Worker TypeEmployeeWorker
Sub-TypeRegularCost CenterCC002257 SYS - Brand MarketingPay Rate
TypeSalaryPay GradeHealth-35Scheduled Weekly Hours40Work ShiftJob
DescriptionDuties and Responsibilities
- Develop and execute a comprehensive brand strategy that aligns
with the company's overall goals and objectives.
- Define and refine the brand's unique value proposition,
ensuring it resonates with the target audience and distinguishes
the brand from competitors.
- Monitor and manage brand equity, tracking brand health metrics
and implementing strategies to enhance brand perception and
loyalty.
- Oversee the work of the Brand Manager, providing guidance,
mentorship, and clear direction to achieve brand objectives.
- Manage the vendors that support the enterprise brand campaign,
brand research, brand identity and other supporting vendors.
- Collaborate closely with other functional areas such as
marketing, communications, service operations, digital web,
engagement and outreach to ensure alignment with the brand
strategy.
- Conduct market research to stay updated on industry trends,
consumer preferences, and competitive landscape, using insights to
inform brand decisions.
- Develop and manage the brand budget, allocating resources
effectively to achieve brand goals.
- Establish and track key performance indicators (KPIs) to
measure the success of branding initiatives and make data-driven
decisions.
- Oversee the development and maintenance of the brand's visual
and verbal identity, including logos, color schemes, messaging, and
tone of voice.
- Support integrated marketing/communication campaigns that
effectively communicate the brand's message and drive brand
awareness and engagement.
- Develop and maintain a comprehensive Brand Center containing
necessary assets available for the enterprise.Additional Job
DescriptionMinimum RequirementsEducationA minimum of a bachelor's
degree in business administration, healthcare administration,
marketing/communications, or a related field. Master's degree
preferred.Preferred Experience9+ years' progressive experience in
brand management, with a track record of successfully developing
and executing brand strategies. 4+ years' experience in a
leadership capacity; prior experience working in an academic
healthcare organization is preferred. Experience managing a rebrand
for a large multi-site institution.Knowledge, Skills, and
Abilities
- Proven experience managing and working in a matrixed,
cross-functional team environment, with a high degree of complexity
and ambiguity.
- Exceptional communication and interpersonal skills, with the
ability to inspire and influence others.
- Analytical mindset with the ability to use data and market
research to inform branding decisions.
- Creative thinker with a keen eye for design and branding
aesthetics.
- Demonstrated ability to work in a fast-paced, dynamic
environment and adapt to changing priorities.
- Proficiency in brand management software and marketing
tools.
- A passion for brand-building and a deep understanding of
consumer behavior.
- Exceptional project management skills and the ability to meet
deadlines and deliver results.
- Outstanding communication skills, including oral, written, and
presentation.
- Proven ability to think strategically, solve complex problems,
manage multiple priorities, and deliver results.
- Experience developing and communicating executive level
reporting.
- Demonstrated experience managing and developing an effective
team.
- Ability to work both independently and as part of a
collaborative group.
- Commitment to MUSC's mission and values.If you like working
with energetic enthusiastic individuals, you will enjoy your career
with us!
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Keywords: Musckids, Savannah , Director, Brand Strategy, Executive , Charleston, Georgia
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